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Uncharted Logo
Animated lifestyle collage cycling through autumn-inspired scenes: a flat lay of vintage accessories and keepsakes; a close-up of a woman holding a brown leather handbag; two women in a car packed with colorful quilted bags; a woman putting on a gold earring; a group of friends relaxing together on a lawn; delicate gold necklaces arranged on fabric; and friends gathered around a festive autumn dinner table.

big news, beverly

THE PAPER STORE IS GROWING INTO SOMETHING BIGGER.

Uncharted Logo

65 DODGE ST • BEVERLY, MA

Same plaza, new location! Find us in the former Staples.

OPENING SEPTEMBER 4 • GRAND OPENING EVENT OCTOBER 3

You’ll still find so much of what you’ve always loved about The Paper Store: the same familiar faces, the same neighborhood, and all your favorite brands (plus some new ones!). But now, we’ll have more space and even more ways to surprise you.


Think tastings, seasonal pop-ups, local makers stopping by, and little events worth planning your errands around. The kind of store you don't just run into—one you actually want to hang out in. Uncharted, your new favorite store is around the corner!

all the brands you love

Owala, Free People, Birkenstock, Cape Cod Jewelry by LeStage, Strawflower, Bombas, Favorite Daughter, Tree Hut, Bogg, Stanley, Touchland, Marin
run, don't walk. this one's on us.
40
% off
ONE REGULARLY PRICED ITEM*
Valid through 8/31/26

IN-STORE ONLY

Uncharted Logo

*Valid in-store through 8/31/26. Excludes Air & Anchor, Augustnoa, Barefoot Dreams, Bauer, Beekman 1802, Birkenstock, Bogg Bags, Bombas, Cotopaxi, Crocs, Dagne Dover, Dr. Martens, Free People, Hallmark Keepsake Ornaments, Hammitt, Howler, Hydro Flask Micro Bottles, Instax, JBL, Jellycat, kate spade NEW YORK, LEGO, Lilly Pulitzer Apparel, MacKenzie-Childs, Mariposa, Maui Jim, Nora Fleming, Oakley, Oh My Mahjong, Owala, Pandora, Pura, Ray-Ban, Sorel, Sperry, Stanley, Sugarfina, The North Face, Touchland, UGG, Vera Bradley, Vineyard Vines, Woobles, YETI, personalization services, piercing studs, stamps, sale and clearance, gift cards, prior purchases. Also excludes online: Capri Blue, Steve Madden, Tonies, Thymes and shipping surcharges. Cannot be combined with any other offer, coupon, promotion, or discount unless otherwise stated. Tax/freight not included. Coupons are one-time use, have no cash value and must be surrendered at purchase. Terms are subject to change.

you might be wondering...

Is The Paper Store closing?

What is Uncharted?

Can I use my Hallmark Gold Crown Rewards at Uncharted?

*Coupon valid in-store through 9/4/26-11/15/26. Excludes Augustnoa, Barefoot Dreams, Bauer, Beekman 1802, Birkenstock, Bogg Bags, Bombas, Cotopaxi, Crocs, Dagne Dover, Dr. Martens, Free People, Hallmark Keepsake Ornaments, Hammitt, Howler, Hydro Flask Micro Bottles, Instax, JBL, Jellycat, kate spade NEW YORK, LEGO, Lilly Pulitzer Apparel, MacKenzie-Childs, Mariposa, Maui Jim, Nora Fleming, Oakley, Oh My Mahjong, Owala, Pandora, Pura, Ray-Ban, Sorel, Sperry, Stanley, Sugarfina, The North Face, Touchland, UGG, Vera Bradle, Vineyard Vines, Woobles, YETI, personalization services, piercing studs, stamps, sale and clearance, gift cards, prior purchases. Also excludes online: Capri Blue, Steve Madden, Tonies, Thymes and shipping surcharges. Cannot be combined with any other offer, coupon, promotion, or discount unless otherwise stated. Tax/freight not included. Coupons are one-time use, have no cash value and must be surrendered at purchase. Terms are subject to change.

65 Dodge St • Beverly, MA

Animated lifestyle collage cycling through autumn-inspired scenes: a flat lay of vintage accessories and keepsakes; a close-up of a woman holding a brown leather handbag; two women in a car packed with colorful quilted bags; a woman putting on a gold earring; a group of friends relaxing together on a lawn; delicate gold necklaces arranged on fabric; and friends gathered around a festive autumn dinner table.

big news, beverly

THE PAPER STORE IS GROWING INTO SOMETHING BIGGER.

Uncharted Logo

65 DODGE ST • BEVERLY, MA

Same plaza, new location! Find us in the former Staples.

OPENING SEPTEMBER 4 • GRAND OPENING EVENT OCTOBER 3

You’ll still find so much of what you’ve always loved about The Paper Store: the same familiar faces, the same neighborhood, and all your favorite brands (plus some new ones!). But now, we’ll have more space and even more ways to surprise you.


Think tastings, seasonal pop-ups, local makers stopping by, and little events worth planning your errands around. The kind of store you don't just run into — one you actually want to hang out in. Uncharted, your new favorite store is around the corner!

all the brands you love

Owala, Free People, Birkenstock, Cape Cod Jewelry by LeStage, Strawflower, Bombas, Favorite Daughter, Tree Hut, Bogg, Stanley, Touchland, Marin

you might be wondering...

Is The Paper Store closing?

What is Uncharted?

Can I use my Hallmark Gold Crown Rewards at Uncharted?

*The following brands are excluded from the sale: Bogg, Jellycat, Kendra Scott, Owala, Stanley, Touchland, Willow Tree
run, don't walk. this one's on us.
40
ONE REGULARLY PRICED ITEM*
Valid through 8/31/26

IN-STORE ONLY

Uncharted Logo
*Valid in-store through 8/31/26. Excludes Air & Anchor, Augustnoa, Barefoot Dreams, Bauer, Beekman 1802, Birkenstock, Bogg Bags, Bombas, Cotopaxi, Crocs, Dagne Dover, Dr. Martens, Free People, Hallmark Keepsake Ornaments, Hammitt, Howler, Hydro Flask Micro Bottles, Instax, JBL, Jellycat, kate spade NEW YORK, LEGO, Lilly Pulitzer Apparel, MacKenzie-Childs, Mariposa, Maui Jim, Nora Fleming, Oakley, Oh My Mahjong, Owala, Pandora, Pura, Ray-Ban, Sorel, Sperry, Stanley, Sugarfina, The North Face, Touchland, UGG, Vera Bradley, Vineyard Vines, Woobles, YETI, personalization services, piercing studs, stamps, sale and clearance, gift cards, prior purchases. Also excludes online: Capri Blue, Steve Madden, Tonies, Thymes and shipping surcharges. Cannot be combined with any other offer, coupon, promotion, or discount unless otherwise stated. Tax/freight not included. Coupons are one-time use, have no cash value and must be surrendered at purchase. Terms are subject to change.

*Coupon valid in-store through 9/4/26-11/15/26. Excludes Augustnoa, Barefoot Dreams, Bauer, Beekman 1802, Birkenstock, Bogg Bags, Bombas, Cotopaxi, Crocs, Dagne Dover, Dr. Martens, Free People, Hallmark Keepsake Ornaments, Hammitt, Howler, Hydro Flask Micro Bottles, Instax, JBL, Jellycat, kate spade NEW YORK, LEGO, Lilly Pulitzer Apparel, MacKenzie-Childs, Mariposa, Maui Jim, Nora Fleming, Oakley, Oh My Mahjong, Owala, Pandora, Pura, Ray-Ban, Sorel, Sperry, Stanley, Sugarfina, The North Face, Touchland, UGG, Vera Bradle, Vineyard Vines, Woobles, YETI, personalization services, piercing studs, stamps, sale and clearance, gift cards, prior purchases. Also excludes online: Capri Blue, Steve Madden, Tonies, Thymes and shipping surcharges. Cannot be combined with any other offer, coupon, promotion, or discount unless otherwise stated. Tax/freight not included. Coupons are one-time use, have no cash value and must be surrendered at purchase. Terms are subject to change.

65 Dodge St • Beverly, MA

Animated lifestyle collage cycling through autumn-inspired scenes: a flat lay of vintage accessories and keepsakes; a close-up of a woman holding a brown leather handbag; two women in a car packed with colorful quilted bags; a woman putting on a gold earring; a group of friends relaxing together on a lawn; delicate gold necklaces arranged on fabric; and friends gathered around a festive autumn dinner table.

big news, beverly

THE PAPER STORE IS GROWING INTO SOMETHING BIGGER.

Uncharted Logo

65 DODGE ST • BEVERLY, MA

OPENING SEPTEMBER 4

GRAND OPENING EVENT OCTOBER 3

You’ll still find so much of what you’ve always loved about The Paper Store: the same familiar faces, the same neighborhood, and all your favorite brands (plus some new ones!). But now, we’ll have more space and even more ways to surprise you.


Think tastings, seasonal pop-ups, local makers stopping by, and little events worth planning your errands around. The kind of store you don't just run into — one you actually want to hang out in. Uncharted, your new favorite store is around the corner!

all the brands you love

Owala, Free People, Birkenstock, Cape Cod Jewelry by LeStage, Strawflower, Bombas, Favorite Daughter, Tree Hut, Bogg, Stanley, Touchland, Marin

you might be wondering...

Is The Paper Store closing?

What is Uncharted?

Can I use my Hallmark Gold Crown Rewards at Uncharted?

*Coupon valid in-store through 9/4/26-11/15/26. Excludes Augustnoa, Barefoot Dreams, Bauer, Beekman 1802, Birkenstock, Bogg Bags, Bombas, Cotopaxi, Crocs, Dagne Dover, Dr. Martens, Free People, Hallmark Keepsake Ornaments, Hammitt, Howler, Hydro Flask Micro Bottles, Instax, JBL, Jellycat, kate spade NEW YORK, LEGO, Lilly Pulitzer Apparel, MacKenzie-Childs, Mariposa, Maui Jim, Nora Fleming, Oakley, Oh My Mahjong, Owala, Pandora, Pura, Ray-Ban, Sorel, Sperry, Stanley, Sugarfina, The North Face, Touchland, UGG, Vera Bradle, Vineyard Vines, Woobles, YETI, personalization services, piercing studs, stamps, sale and clearance, gift cards, prior purchases. Also excludes online: Capri Blue, Steve Madden, Tonies, Thymes and shipping surcharges. Cannot be combined with any other offer, coupon, promotion, or discount unless otherwise stated. Tax/freight not included. Coupons are one-time use, have no cash value and must be surrendered at purchase. Terms are subject to change.

run, don't walk.
this one's on us.
40% off
ONE REGULARLY PRICED ITEM*
Valid through 8/31/26

IN-STORE ONLY

*Valid in-store through 8/31/26. Excludes Air & Anchor, Augustnoa, Barefoot Dreams, Bauer, Beekman 1802, Birkenstock, Bogg Bags, Bombas, Cotopaxi, Crocs, Dagne Dover, Dr. Martens, Free People, Hallmark Keepsake Ornaments, Hammitt, Howler, Hydro Flask Micro Bottles, Instax, JBL, Jellycat, kate spade NEW YORK, LEGO, Lilly Pulitzer Apparel, MacKenzie-Childs, Mariposa, Maui Jim, Nora Fleming, Oakley, Oh My Mahjong, Owala, Pandora, Pura, Ray-Ban, Sorel, Sperry, Stanley, Sugarfina, The North Face, Touchland, UGG, Vera Bradley, Vineyard Vines, Woobles, YETI, personalization services, piercing studs, stamps, sale and clearance, gift cards, prior purchases. Also excludes online: Capri Blue, Steve Madden, Tonies, Thymes and shipping surcharges. Cannot be combined with any other offer, coupon, promotion, or discount unless otherwise stated. Tax/freight not included. Coupons are one-time use, have no cash value and must be surrendered at purchase. Terms are subject to change.
Uncharted Logo

65 Dodge St • Beverly, MA